Privacy policy
This privacy policy explains how Hello Little One collects, uses, and protects your personal data. Hello Little One is operated by John Doe as an individual, and is not a registered company.
Your privacy matters. This policy is written in plain English so you can understand exactly what happens with your data.
Who is responsible for your data?
The data controller for Hello Little One is:
John Doe
Email: hello@hello-little-one.com
What data we collect
When you sign up for Hello Little One, we collect:
- Your first and last name
- Your email address
- Your baby's due date
- Your timezone
- Your baby's birth date (if you choose to provide it)
We do not collect any payment information, sensitive personal data, or data about your health beyond what you voluntarily provide (your due date and birth date).
Why we collect your data
We collect this data solely to provide the Hello Little One service — sending you a personalised daily email about your pregnancy or new baby. Specifically:
- Your name is used to personalise your emails
- Your email address is used to send your daily emails
- Your due date and birth date are used to determine which day's content to send you
- Your timezone is stored to support future improvements to delivery timing
The legal basis for processing your data is consent — you provide this data voluntarily when you sign up, and you can withdraw your consent at any time by unsubscribing.
How we use your data
Your data is used only to send your daily Hello Little One emails. We do not:
- Sell your data to third parties
- Share your data with any third party for marketing purposes
- Use your data for profiling or automated decision-making
- Send you any emails other than your daily Hello Little One content
Who we share your data with
To operate Hello Little One, we use the following trusted third-party services. Each is used solely to deliver the service to you:
- Supabase — our database provider, where your subscriber data is stored securely. Supabase is GDPR-compliant and stores data in the EU. Supabase Privacy Policy
- Resend — our email sending provider, which processes your email address to deliver your daily emails. Resend Privacy Policy
- Railway — our hosting provider, which runs the Hello Little One application. Railway Privacy Policy
No other third parties have access to your personal data.
How long we keep your data
We keep your data for as long as you are subscribed to Hello Little One. When you unsubscribe, your account is marked as inactive. If you would like your data deleted entirely, please email hello@hello-little-one.com and we will delete your record within 30 days.
Your rights under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access — you can request a copy of the data we hold about you
- Right to rectification — you can ask us to correct inaccurate data
- Right to erasure — you can ask us to delete your data
- Right to restrict processing — you can ask us to stop using your data
- Right to data portability — you can request your data in a portable format
- Right to withdraw consent — you can unsubscribe at any time using the link in any email
To exercise any of these rights, email hello@hello-little-one.com. We will respond within 30 days.
Data security
We take reasonable steps to protect your data. Your data is stored in a secure database with access controls. Email communications are sent via an encrypted connection. We do not store any payment or financial information.
No method of electronic transmission or storage is 100% secure. If you have concerns about data security, please contact us at hello@hello-little-one.com.
Cookies and analytics
We use Google Analytics to understand how people use the website, for example which articles are read and how many people sign up, so we can make it more useful. Google Analytics sets cookies, so we only load it if you click "Accept analytics" on our cookie banner. If you reject, or ignore the banner, no analytics cookies are set and nothing is sent to Google.
We don't use advertising cookies, and we don't use analytics data to personalise ads. Analytics data is processed by Google LLC; see Google's Privacy Policy.
If you use "Find my day" on our pregnancy day-by-day page, the due date you enter is saved in your browser's local storage so the page can show where you are next time. It never leaves your device and isn't sent to us. You can clear it by clearing your browser's site data.
We remember your cookie choice in your browser's local storage, so we don't ask you on every visit. You can change your mind at any time using the "Cookie settings" link at the bottom of our pages.
Some articles contain affiliate links. If you click one, the retailer or affiliate network (such as Awin or Amazon) may set its own cookies on their website to record that you came from us. Their privacy policies apply to those cookies.
Changes to this policy
We may update this privacy policy from time to time. Any significant changes will be communicated by email. The current version will always be available at hello-little-one.com/privacy.